Data Privacy Statement

Data Privacy Statement

Privacy Policy

1. Preamble

Below, we inform you about the details of data protection when visiting our website.

As a rule, the use of our website is possible without providing personal data. Insofar as personal data is collected when visiting our website, we process it exclusively in accordance with the General Data Protection Regulation (GDPR / DSGVO), the Federal Data Protection Act (BDSG), and the Telecommunications-Digital Services Data Protection Act (TDDDG).

The processing of personal data takes place exclusively in accordance with this privacy policy. This privacy policy applies to the use of the website at https://www.braselmann.de. For linked content from other providers, the privacy policy deposited on the linked website applies.

We would like to point out that security gaps can occur during data transmission over the Internet, which cannot be prevented by the technical design of this website. Complete protection of personal data is not possible when using the Internet.

 

2. Controller, Art. 13 (1) (a) GDPR

The entity responsible for processing personal data within the scope of using this website is:

Ferdinand Braselmann GmbH & Co. KG

Managing Directors: Frank Braselmann, Daniel Filbrand

Kotthausstraße 15-23

58256 Ennepetal

Germany

Tel: +49 2333/798 0

Fax: +49 2333 798 55

info@braselmann.de

 

3. Data Protection Officer

We have appointed a Data Protection Officer:

Mr. Dipl.-Inform. Olaf Tenti

GDI Gesellschaft für Datenschutz und Informationssicherheit mbH

Alter Schloßweg 30

58119 Hagen

Germany

Phone: +49 (0)2331/356832-0

E-Mail: datenschutz@gdi-mbh.eu

Website: www.gdi-mbh.eu 

 

4. Hosting

Our website is operated on servers belonging to domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany (host).

We have concluded a data processing agreement (DPA) with domainfactory GmbH.

When you access our web pages, data is automatically collected and stored in log files on our host's server. This data may be personal. The collected data includes:

• Name of the requested website
• Date and time of retrieval
• IP address in anonymized form
• "Request"
• "User agent"
• Status code
• Transferred data volume

The host uses the collected data to ensure smooth operation of the website, to guarantee IT security, and to improve our service. In the case of concrete indications of misuse, log data may be analyzed retrospectively. The temporary storage of the IP address by the host is necessary to deliver the website to the user's computer. For this purpose, your IP address must remain stored for the duration of the session.

This data is not combined with other data sources.

The legal basis for data collection is Art. 6 (1) sentence 1 lit. f GDPR. Our legitimate interest in collecting data stems from the aforementioned purposes.

The data is deleted by the host as soon as it is no longer required to achieve the purpose of its collection. In the case of collecting data to provide the website, this occurs when the respective session ends.

When storing data in log files, this technical information is erased or rendered anonymous after 3 days at the latest.

The collection of data for the provision of the website and the storage of data in log files is strictly required for operating the website. Consequently, there is no right to object on your part.

 

5. Cookies

We use so-called cookies on our website. These are small text files that are stored on your end device, through which certain information can be transmitted to us or, if applicable, to third parties. Cookies serve to technically enable the use of our website, make it more user-friendly, and optimize content and advertisements.

We deploy both first-party cookies and third-party cookies. First-party cookies are set directly by our website; third-party cookies originate from third-party providers (e.g., analytics, marketing, or external media providers).

Depending on their storage duration, we distinguish between session cookies—which are stored only for the duration of your visit and deleted automatically upon closing the browser—and persistent cookies, which remain stored on your device beyond the individual session until they expire automatically or are deleted by you, enabling us to recognize your end device on your next visit.

In functional terms, different categories of cookies are used:

• Technically Necessary Cookies: Required to provide the fundamental functions of our website and to make available a service explicitly requested by you (e.g., page navigation or saving cookie settings). Without these cookies, the website cannot function properly.
• Functional Cookies: Provided you have given consent, these enable advanced features and personalizations (e.g., saving language preferences).
• Analytics & Statistics Cookies: Used exclusively based on your consent, allowing us to evaluate user behavior on our website and continuously improve our services.
• Marketing & Tracking Cookies: Used to display interest-based advertising to users and measure the effectiveness of our campaigns. These cookies may also be used to recognize users across multiple websites.

The processing of personal data in connection with technically necessary cookies is based on Art. 6 (1) lit. f GDPR in conjunction with Section 25 (2) No. 2 TTDSG / TDDDG, as we have a legitimate interest in the technically faultless and secure provision of our website, and these cookies are strictly necessary for the service requested by you.

Insofar as cookies are not technically necessary, they are used exclusively on the basis of your consent in accordance with Art. 6 (1) lit. a GDPR in conjunction with Section 25 (1) TTDSG / TDDDG.

You can revoke your consent at any time with effect for the future by clicking on the fingerprint symbol at the bottom left of any page on our website and adjusting your settings accordingly.

You can also manage cookies used for online advertising and tracking purposes via preference management tools provided as part of self-regulatory programs. These include in particular https://www.aboutads.info/choices/ (USA) and https://www.youronlinechoices.com/de/praferenzmanagement/ (EU).

Through these sites, you can object to data processing for advertising purposes by many participating providers of usage-based online advertising. Please note that such an opt-out typically applies only to the specific device or browser used and must be performed again if cookies are deleted.

Additionally, you can configure your browser so that you are informed about the setting of cookies and only allow cookies on a case-by-case basis. It is possible, for example, to accept or reject third-party cookies separately, exclude cookie acceptance for specific cases or in general, and enable automatic deletion of cookies upon closing the browser.

Using your browser, you can delete stored cookies at any time and disable cookies completely. Please note that if cookies are completely deactivated, the functionality of this website may be limited, and individual services may not function properly.

Cookies are stored on your device until you delete them or their storage period expires:

• Session Cookies: Automatically deleted when you close your browser.

• Persistent Cookies: Remain on your device for a specified period, generally no longer than 6 months, unless stated otherwise.

Expired cookies are automatically removed by your browser and are no longer transmitted to our servers. To safeguard your privacy, we recommend regularly checking and clearing the cookies stored on your device as well as your browser history.

6. SSL / TLS Encryption

For security reasons and to protect the transmission of confidential content—such as orders or inquiries you send to us as website operators—this site uses SSL or TLS encryption. You can recognize an encrypted connection by the change in the address bar of the browser from "http://" to "https://" and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties (end-to-end encryption). These protocols authenticate the communication partner and ensure the integrity of the transported data.

 

7. Consent Management with dp_cookieconsent

We use the TYPO3 extension "dp_cookieconsent" as a consent management tool on our website. The extension is part of our TYPO3 installation and is served directly from our own web server. It serves to manage your choices regarding cookies and comparable technologies and controls the activation of services requiring consent according to your selection.

Your consent decision is stored in the cookie dp_cookieconsent_status on your end device. This ensures your choices are respected during subsequent page views. The storage duration is 6 months.

Insofar as consent is required to store or read information on your device, this takes place pursuant to Section 25 (1) TDDDG. Insofar as personal data is processed in the process, processing takes place based on your consent pursuant to Art. 6 (1) lit. a GDPR.

Depending on your selection, specific cookies, scripts, or external content and services may subsequently be activated. Associated data processing activities and their respective legal bases are detailed in the corresponding sections of this privacy policy.

You can change or revoke your consent at any time with future effect via the cookie settings. The lawfulness of processing carried out based on consent prior to revocation remains unaffected.

 

8. Storage Duration

Unless a more specific storage period has been mentioned within this privacy policy, your personal data will remain with us until the purpose for processing no longer applies. If you assert a legitimate request for erasure or revoke your consent to data processing, your data will be erased unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, erasure takes place after these reasons cease to exist.

 

9. Contact Options

On our website, you have the option to contact us by email or contact form.

In this context, your details from the form or email, including the contact details provided by you, will be stored and processed by us for the purpose of handling your request and in case of follow-up questions. This data (e.g., name, company, address, phone number, email address) will not be passed on to third parties without your consent.

This data is not combined with other data collected on this website.

Data may be stored in our Customer Relationship Management (CRM) system if you are already a customer of our company.

The contact form is sent using TLS encryption. Encryption serves to prevent unauthorized access by third parties to your personal data.

The processing of this data takes place on the basis of Art. 6 (1) sentence 1 lit. b GDPR, provided your inquiry is related to the performance of a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries submitted to us (Art. 6 (1) sentence 1 lit. f GDPR).

The data you enter in the contact form or email remains with us until you ask us to delete it, object to processing, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—especially retention periods—remain unaffected.

 

10. Google

10.1 Information on Google Services

We use various services of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland on our website.

As a result, Google may receive information from you. It cannot be ruled out that Google may also transfer information to a server in a third country.

For the transfer of personal data, we have concluded a Data Processing Agreement with Google containing EU Standard Contractual Clauses (SCC) pursuant to Art. 46 GDPR. Google has committed to complying with the Standard Contractual Clauses for the transfer of personal data to third countries under Directive 95/46/EC. Furthermore, for transfers to the USA, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Further information can be found at: https://policies.google.com/privacy/frameworks?hl=en

We cannot influence which data Google actually collects and processes. Google states that, in principle, the following information (including personal data) may be processed:

• Log data (in particular the IP address)
• Location-based information
• Unique application numbers
• Cookies and similar technologies

If you are logged into your Google account, Google can link the processed information to your account depending on your account settings. Further information from Google can be found at: https://policies.google.com/privacy?hl=en

You can prevent this by logging out of your Google account or by adjusting the relevant account settings in your Google account. Furthermore, you can prevent the installation of cookies—insofar as Google sets them—by configuring your browser settings; however, please note that in this case, you may not be able to use all features of this website to their full extent.

More details can be found in Google's privacy policy: https://www.google.com/policies/privacy/

Further details regarding individual Google services used on this website are set out in the remainder of this privacy policy.

 

10.2 Use of Google Analytics 4

We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), to analyze the use of our website and improve our online presence.

Google Analytics is used on our website only if you have given your prior consent. Processing takes place on the basis of your consent pursuant to Section 25 (1) TDDDG and Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future via our consent management tool settings.

Google Analytics uses cookies that are stored on your device and enable an analysis of your website usage. The information generated by the cookies about your use of our website is transmitted to and processed by Google.

Google Signals

We use the Google Signals feature. Google Signals enables cross-device tracking of website usage under certain conditions, as well as evaluations regarding demographic attributes and interests. This may particularly affect users who are logged into Google and have activated ad personalization in their Google account.

Through Google Signals, usage data can be linked to information Google associates with a logged-in user. We generally receive statistical or aggregated reports from Google and no directly identifiable personal data. Further information can be found in Google's privacy policy.

Demographic Features and Interests

We use the feature for collecting and evaluating demographic features and interests in Google Analytics 4. This allows statistical reports to be generated on attributes such as age, gender, and interests of our website visitors.

Corresponding information is provided mainly via Google Signals and is not available for all website visitors. The information made available to us in Google Analytics is evaluated in aggregated or statistical form.

According to Google, data thresholds are applied to prevent inferences about individual users based on demographic features and interests.

This function is only used if you have previously consented to the use of Google Analytics 4. You can revoke your consent at any time with future effect via the settings of our consent management tool.

Within the scope of Google Analytics, the following data in particular may be processed:

• Viewed pages and content
• Interactions with the website (e.g., clicks, scrolling, duration of stay)
• Achievement of defined events or goals
• Information on traffic sources (e.g., referring website or campaign)
• Technical information about browser, operating system, device, and screen resolution
• Approximate location data (country, region, city)
• A pseudonymous identifier used by Google Analytics
• When using demographic features and interests: statistical or demographic traits (specifically age, gender, interest categories)

Google uses the IP address to determine approximate location information. According to Google, IP addresses are neither logged nor stored in Google Analytics 4. Geographic information such as city, region, and country represent approximate values derived in part from the IP address.

Cookies used by Google Analytics have varying storage durations depending on cookie and configuration settings. Specific storage periods may depend on technical setup.

Data processed at user and event level in Google Analytics is stored for 14 months according to our data retention configuration and is automatically deleted thereafter. These deletion periods do not apply to certain aggregated or summarized data.

When using Google Analytics, data transmission to the USA and other non-EEA countries cannot be ruled out. For transfers to the USA, Google relies, among other mechanisms, on the EU-U.S. Data Privacy Framework where requirements are met. Google states that its respective US entities are certified under this framework.

Google processes personal data in connection with Google Analytics partially on our behalf. For this processing, we have entered into the required Data Processing Agreement pursuant to Art. 28 GDPR with Google. Insofar as Google processes personal data for its own purposes, it does so based on Google's own data protection responsibility and applicable regulations.

Further details on personal data processing by Google can be found in Google's privacy policy.

You can revoke your consent at any time with future effect by deleting cookies in your browser or via our consent management tool settings by clicking the fingerprint icon at the bottom left of any page. The legality of processing conducted prior to revocation remains unaffected.

 

11. Your Rights and Asserting Your Rights

You possess the rights listed below. You may assert these against us. To do so, please use the contact details listed above or write to us by email at: info@braselmann.de

Right of Access (Art. 15 GDPR): You have the right to request confirmation as to whether personal data concerning you is being processed and, where that is the case, access to the personal data. In particular, you can request details on processing purposes, categories of personal data, categories of recipients, planned storage duration, rights to rectification, erasure, restriction, or objection, right to lodge a complaint, data source (if not collected from you), and the existence of automated decision-making including profiling with meaningful information on the details.

Right to Rectification (Art. 16 GDPR): You have the right to request immediate correction of inaccurate personal data or completion of incomplete personal data stored by us.

Right to Erasure (Art. 17 GDPR): You have the right to request the erasure of your personal data stored by us, unless processing is necessary to exercise the right of freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to establish, exercise, or defend legal claims.

Right to Restriction of Processing (Art. 18 GDPR): You have the right to request restriction of processing if you contest data accuracy, if processing is unlawful but you oppose erasure, if we no longer need the data but you require it for legal claims, or if you have objected to processing pursuant to Art. 21 GDPR.

Right to Data Portability (Art. 20 GDPR): You have the right to receive personal data you provided to us in a structured, commonly used, and machine-readable format or to request transmission to another controller.

Right to Revoke Consent (Art. 7 (3) GDPR): You have the right to revoke your consent given to us at any time. Consequently, we must cease data processing based on that consent for the future. Revocation does not affect the lawfulness of processing carried out prior to revocation. Please direct your revocation to the contact details above or to: info@braselmann.de

 

Right to Object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you based on Art. 6 (1) sentence 1 lit. e or f GDPR; this also applies to profiling based on those provisions.

The controller will no longer process the personal data unless compelling legitimate grounds for processing are demonstrated that outweigh your interests, rights, and freedoms, or for establishing, exercising, or defending legal claims.

Where personal data is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this applies equally to profiling to the extent it is related to direct marketing.

If you object to processing for direct marketing purposes, personal data will no longer be processed for these purposes.

In the context of using information society services—notwithstanding Directive 2002/58/EC—you may exercise your right to object by automated means using technical specifications.

Automated Individual Decision-Making Including Profiling

You have the right not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision is necessary for entering into or performing a contract, is authorized by Union or Member State law, or is based on your explicit consent.

However, these decisions must not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or g GDPR applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place.

 

Complaint to a Supervisory Authority

Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your habitual residence, place of work, or our company headquarters.

 

12. Status of this Privacy Policy

Continuous developments on the Internet make periodic adjustments to our privacy policy necessary. We reserve the right to make corresponding changes at any time.

 

Status: September 2026